You may have heard about Apple’s expensive iPad branding issues in China. Exporters, big and small can learn from Apple’s mistakes.
Is your brand expanding into new product ranges? If so, it’s important to make sure this expansion doesn’t infringe anyone else’s prior registered …
Have you recently refreshed your logo? If so, don’t forget to also keep your trade mark registrations fresh.
The Domain Name Commission provides a process for claiming back your .nz domain name if someone else has unfairly registered it.
China presents great opportunities but also many risks. Businesses considering doing business in China should think strategically about protecting their brands there.
New Zealand has recently joined the Madrid Protocol, which makes it easier and significantly cheaper for New Zealand brand owning companies to protect …
I’m pleased to welcome Emma McBride as a guest writer. Emma is a trade mark specialist at intellectual property law firm AJ Park.