If you have contractors working on your product, packaging and logo designs, then you might not automatically own copyright in those designs.
Tipping the Apple Cart in China: Lessons for New Zealand Exporters
You may have heard about Apple’s expensive iPad branding issues in China. Exporters, big and small can learn from Apple’s mistakes.
Trade Mark Concerns For Evolving Brands
Is your brand expanding into new product ranges? If so, it’s important to make sure this expansion doesn’t infringe anyone else’s prior registered …
Keep Your Trade Marks Valid
Have you recently refreshed your logo? If so, don’t forget to also keep your trade mark registrations fresh.
Protecting Your Brand in China
China presents great opportunities but also many risks. Businesses considering doing business in China should think strategically about protecting their brands there.
International Trade Marks: The Madrid Protocol
New Zealand has recently joined the Madrid Protocol, which makes it easier and significantly cheaper for New Zealand brand owning companies to protect …