(2015) How Many Products Does Amazon Sell?

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December 2015 edition

How much choice do you have when shopping with Amazon?

How fast is the Amazon catalogue growing?

The table below lists estimates of the numbers of products offered on the main Amazon websites around the world.

Amazon.comUSA488 million+235 million
Amazon.co.ukUK261 million+108 million
Amazon.deGermany237 million+96 million
Amazon.frFrance209 million+90 million
Amazon.co.jpJapan168 million+60 milion
Amazon.itItaly165 million+77 million
Amazon.esSpain160 million+76 million
Amazon.caCanada133 million+77 million
Amazon.inIndia42 million+18 million
Amazon.com.mxMexico36 million+33 million
Amazon.com.brBrazil (Kindle & Books)18 million+15 million
Amazon.cnChina13 million+4 million
Amazon.com.auAustralia (Kindle)4 million+1 million
Amazon.nlNetherlands (Kindle)4 millionnew

These estimates update the numbers published August last year, and December 2013 before that.

Today Amazon sells over 480 million products in the USA. Amazon’s product selection has expanded by 235 million in the past 16 months. That an extraordinary average of 485 thousand new products per day.

Amazon’s catalogue is grouped into dozens of departments. There are over 30 million items in the combined Clothing, Shoes & Jewelry department, 24 million in Sports & Outdoors, and 60 million in Home & Kitchen. There are 6.7 million Office Products items, 96 million in Electronics, 1.7 million in the Beauty department, 1.2 million Baby products, and 900 thousand Grocery items.

Amazon Mexico launched during 2015 as a fully-fledged Amazon store, and already offers 36 million products. Previously Amazon Mexico had been a 3 million-item Kindle store.

The Netherlands is the new entrant to the list, with a Kindle store being opened earlier this year.

Manufacturers exporting with ExportX can reach Amazon shoppers in the top eight countries.

10 Responses to (2015) How Many Products Does Amazon Sell?

  1. Philip 15 December 2015 at 11:54 am #

    How are these estimates established? Is there a way to break down these estimates by a product category?

  2. Frederick 10 February 2016 at 6:19 am #

    Is this product types or product SKUs?

    • Paul Grey 10 February 2016 at 9:32 am #

      Frederick, thank you for your question. The metrics we show are the numbers of products that would or could in theory be displayed to a customer.

      It’s smaller than the number of SKUs because there can be several SKUs for products that have size, color or flavor variations. Examples of this include the Merino Kids baby sleep bag which is available in several colors, 1Above flight drink which is available in several pack sizes, and Melora manuka honey lozenges which are available in several flavors. Each of these would count as one ‘product’ in our product counts.

      It’s bigger than the number of product types, depending upon how you define ‘product type’, because there are plenty of examples where there are many individual products of a particular type.

      Our numbers also exclude out-of-stock products. Arguably we’re understating the size of the total Amazon catalogue, but knowing how listings are created, maintained and managed my view is that the most relevant number is the count of products available to a customer, and we’ve used this metric consistently.

  3. Felix Mario 24 February 2016 at 10:20 pm #

    Hello, thanks for the great research. One question from my side, as well: Do these figures include digital content, as well? Such as Apps, Videos, Music?
    I am looking forward to your response.

    • Paul Grey 13 May 2016 at 11:38 am #

      Felix, yes, it includes all products available to the Amazon shopper.

  4. dinesh 13 May 2016 at 5:41 am #

    Above statistics show Amazon.com USA has $488 million(+$235 million). Does $235 million represent growth over last year?

    • Paul Grey 13 May 2016 at 11:32 am #

      Dinesh, +235 million is the increase from August 2014 to December 2015.

  5. simon dresdner 11 June 2017 at 11:56 am #

    Is there a statistic for Amazon of an average of how many times a regular​ item is sold by a seller who sells regualr lines?

    • Alex 29 September 2017 at 5:04 am #

      Good question, we are wondering the same

  6. Len 20 June 2017 at 7:16 pm #

    Hi Paul, I was wondering whether there has been an updated version of this analysis? (perhaps from late 2016 or early 2017?)

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