Can I Sell on Amazon With Only One Product?

Australian Export Council Webinar Q&A

In the recent ‘Selling Successfully on Amazon‘ webinar hosted by the Australian Export Council, the question was asked:

Can I sell on Amazon with only one product?”


Mumi&Bubi Solids Starter KitIt is entirely possible to be successful selling in the USA with a single product. The Mumi&Bubi Solids Starter Kit is a great example.

The Mumi&Bubi product ‘range’ in the USA is a single SKU, a kit containing two baby food freezer trays with lids and recipes to help parents make home-made baby food for their children.

“I always wondered why the previous owners never entered the USA market,” says Auckland mother and businesswoman Christina Piet, who bought Mumi&Bubi in 2009. Mumi&Bubi Solids Starter Kits were first offered for sale in the USA in early 2011, and sales grew quickly. “After only one year with ExportX, USA sales exceed our domestic sales.”

We sold our 1000th unit after less than six months in the market.”

Mumi&Bubi is consistently amongst the top ten bestsellers in its category on Amazon. “We’re up against the big players. These are really big companies with huge marketing budgets and an army of sales reps… and here’s little old mumi&bubi right up there with them!”

Read more about the Mumi&Bubi story: Baby Product Triumphs in the USA.



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