Online USA Holiday Sales Up 15%

E-commerce sales in the USA are up 15% on 2013 for the November-December holiday season, reports analyst firm comScore.

The holiday retail season is the period from 1 November through to Christmas, and for most product categories yields the highest sales for the year. It includes major shopping days Black Friday, Cyber Monday, and Green Monday.

ComScore reports Cyber Monday topped $2B, the first time that mark has been exceeded in a single day in the USA, and that e-commerce sales were up 24% for the 5-days Thanksgiving through Cyber Monday.

ExportX sales in the USA for this same period were up over 60%.

An m-commerce explosion.”

Online shopping through this Thanksgiving-Cyber Monday period has been described as an m-commerce explosion. E-commerce analysts are reporting that over half of web traffic came from mobile devices, and that mobile sales were up 50% on 2013, representing a bigger and bigger share of overall e-commerce. Mobile commerce is dominated not by websites but by shopping apps.

 

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