Competing successfully for the dollar of the American online shopper requires very high levels of service.
The bar was already high, with the need to offer fast, free delivery and generous returns policies. This year the bar has been raised even higher by Amazon.
Amazon customers can get their orders the same day when they order as late as midday, 7 days a week. For eligible products, a “Want it TODAY” messages appears prominently below the price.
In May 2014 Amazon introduced same-day delivery to customers in Phoenix, San Francisco and Seattle. In August this expanded to include six more metropolitan areas including New York City, Washington, D.C., and Philadelphia.
Dallas/Fort Worth, Los Angeles, Indianapolis and Atlanta have also been added. The Amazon same-day delivery programme now reaches 17% of the population of the USA, millions of customers.
The millions of members of Amazon’s Prime loyalty programme pay just $5.99 per order for same-day delivery. Shoppers that are not Prime members pay can place same-day-delivery orders for $9.98 for the first item, plus $0.99 per additional item.
How can manufacturers exporting to the USA compete with this level of service?
The best answer for many businesses is to use ExportX to manage product sales through Amazon. Most products sold in the USA with ExportX are eligible for Amazon’s same-day delivery service.
For example, leading New Zealand babywear brand Nature Baby uses ExportX to manage Amazon sales in the USA. Shoppers ordering Nature Baby organic cotton babywear before noon can receive their orders by 9pm that same day. The same-day delivery offer is highlighted on the Amazon product detail page.