This gives UK shoppers a new option to purchase a manuka honey that can be trusted to be genuine. Recent press in the UK has highlighted the dubious practices of unscrupulous honey brands in the UK.
Happy Valley, of Drury south of Auckland, New Zealand, is a longstanding family honey business with a tradition of high integrity in its honey production and labelling.
Happy Valley active manuka honey is certified to UMF standards and carries the official UMF logo, which consumers can rely on to identify legitimate manuka honey from New Zealand. Happy Valley stands behind its honey and all lab test results validating the UMF grades are published for all to see on the Happy Valley website.
In addition to the UK, ExportX represents Happy Valley in the USA through ExportX importer-direct website Shopping Moa and via Amazon.com. Happy Valley has quickly become one of the most popular UMF manuka honeys in the USA.