In just 30 days Happy Valley UMF 15+ manuka honey has rocketed from new arrival in the USA to be the #2 bestselling UMF manuka honey on Amazon.com.
Happy Valley UMF manuka honeys are now ranking regularly amongst the top 50 of all honeys in the USA, according to the Amazon Grocery department bestseller lists.
This is remarkable success in such a short time. How has it been achieved?
ExportX airfreighted small quantities of Happy Valley UMF manuka honey to the USA and test-marketed the range in June, July and August of this year. The initial test-marketing enabled ExportX to confirm price points and to develop the brand positioning and high-quality online product presentation for American shoppers.
In parallel with the test-marketing programme, a bigger seafreight shipment of Happy Valley honey was dispatched. It arrived early last month and selling in earnest commenced 9th September with the availability of this seafreighted stock.
It didn’t take long for American online shoppers to latch on to the fact that a new, genuine UMF manuka honey had become available through their favourite website. Aided by ExportX’s shopping product search optimisation and online product placement promotions, Happy Valley’s UMF 15+ manuka honey quickly became popular, on occasion reaching the top 20 of all honeys being sold through Amazon in the USA.
With such great success achieved so swiftly, this past month has established conclusively that there is huge untapped potential for New Zealand manuka honey in the US online retail market.