August 2014 edition
Exactly how much choice do you have when shopping with Amazon?
Last December I published estimates of how many products are offered by Amazon in each of the countries in which it sells.
Nine months later, things have moved on. The table below lists estimates of the number of products offered on the main Amazon websites around the world as of this month, August 2014.
|Amazon.com||USA||253 million||+21 million|
|Amazon.co.uk||UK||153 million||+21 million|
|Amazon.de||Germany||141 million||+23 million|
|Amazon.fr||France||119 million||+20 million|
|Amazon.co.jp||Japan||108 million||+13 milion|
|Amazon.it||Italy||88 million||+18 million|
|Amazon.es||Spain||86 million||+19 million|
|Amazon.ca||Canada||56 million||+15 million|
|Amazon.in||India||24 million||+6 million|
|Amazon.cn||China||9 million||+8 million|
|Amazon.com.mx||Mexico (Kindle Store)||3 million||+1 million|
|Amazon.com.br||Brazil (Kindle Store)||3 million||+1 million|
|Amazon.com.au||Australia (Kindle Store)||3 million||new|
The selection offered on Amazon’s biggest websites (USA, UK and Germany) has expanded by 20 million products. That’s an average of 75,000 products added every day during the past nine months.
In Canada, Amazon’s push to expand into more categories has added 15 million more products to the selection available to Canadian shoppers through Amazon.ca.
Amazon China shows the most rapid relative growth; its selection has multiplied nine times from 1 million last year to 9 million now.
Australia is the new entrant to the list, with a Kindle store being opened earlier this year.
Manufacturers exporting with ExportX can reach Amazon shoppers in seven countries including the top five on this list; the USA, UK, Germany, France, Japan, Canada and China.