(2014) How Many Products Does Amazon Sell?

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August 2014 edition

Exactly how much choice do you have when shopping with Amazon?

Last December I published estimates of how many products are offered by Amazon in each of the countries in which it sells.

Nine months later, things have moved on. The table below lists estimates of the number of products offered on the main Amazon websites around the world as of this month, August 2014.

Amazon.comUSA253 million+21 million
Amazon.co.ukUK153 million+21 million
Amazon.deGermany141 million+23 million
Amazon.frFrance119 million+20 million
Amazon.co.jpJapan108 million+13 milion
Amazon.itItaly88 million+18 million
Amazon.esSpain86 million+19 million
Amazon.caCanada56 million+15 million
Amazon.inIndia24 million+6 million
Amazon.cnChina9 million+8 million
Amazon.com.mxMexico (Kindle Store)3 million+1 million
Amazon.com.brBrazil (Kindle Store)3 million+1 million
Amazon.com.auAustralia (Kindle Store)3 millionnew

The selection offered on Amazon’s biggest websites (USA, UK and Germany) has expanded by 20 million products. That’s an average of 75,000 products added every day during the past nine months.

In Canada, Amazon’s push to expand into more categories has added 15 million more products to the selection available to Canadian shoppers through Amazon.ca.

Amazon China shows the most rapid relative growth; its selection has multiplied nine times from 1 million last year to 9 million now.

Australia is the new entrant to the list, with a Kindle store being opened earlier this year.

Manufacturers exporting with ExportX can reach Amazon shoppers in seven countries including the top five on this list; the USA, UK, Germany, France, Japan, Canada and China.

3 Responses to (2014) How Many Products Does Amazon Sell?

  1. Ramsoft 12 August 2015 at 6:53 am #

    Is this product stocks or each variant products total?

    • Paul Grey 12 August 2015 at 12:48 pm #

      It’s the number of different products available for sale. The number of individual units in stock would be much greater.

  2. djcarroll 23 June 2016 at 1:22 am #

    How many products sold in US are China sourced?

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