Beginners Guide to Online Remarketing

Online remarketing is a technique where your online ads continue to be shown to people who’ve visited your website and moved on. The theory is that they are more likely to be interested in purchasing your products if they’ve visited your site once, and extra advertising may be effective in bringing them back.

Google remarketing

A useful article by Stephen Walsh introduces online remarketing and reviews several of the main remarketing service offerings including those from Google, Adroll and Retargeter. Read it on the KISSmetrics blog.

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