Amongst all the media coverage about Thanksgiving shopping in the USA, it’s easy to overlook the fact that the holiday shopping period between Thanksgiving and Christmas represents huge opportunity for New Zealand brands to reach American consumers.
Despite the hype about Black Friday, the day after Thanksgiving, for those of us selling online the real action starts the Sunday evening after Thanksgiving and builds during Cyber Monday.
2011’s Cyber Monday hit $1 billion in sales for the first time, and last year we reported that the Tuesday after Thanksgiving delivered even better sales than the Monday. This year Thanksgiving fell later than usual in November, which means the holiday shopping period in the USA is compressed into the first three weeks of December.
The big online operators such run huge promotional campaigns enticing customers with discounts and special offers. Their efforts bring willing shoppers, to Amazon.com in particular. We work to get products ‘in the game’, so that those millions of holiday-period shoppers might consider purchasing our products, which they might never otherwise encounter.
A number of the products exported to the USA with us are being offered with Cyber Monday specials to attract more customers to their brands. Amongst them are:
- Ecoya scented bodycare
- Anna’s pocket bee venom vitality cream mask
- Nat. Agebloc eye gel
- Abeeco manuka cream
- extra virgin olive oil from The Village Press
- the Go-Go-Station desktop organiser
- LifeSocks high-tech low-compression merino socks
- Safe T Sleep baby swaddling wraps
The sales numbers for Cyber Monday are coming in now, and already there’s a Cyber Monday surge in sales of kiwi products in the USA, including record daily sales numbers for several products.