Amazon.com will offer Sunday delivery starting this weekend, reports the Wall Street Journal. Sunday deliveries will be offered first in Los Angeles and New York in partnership with the US Postal Service, with other cities soon to follow.
Seven-days-a-week delivery service will remove one disincentive to online shopping, the reluctance to order on Fridays because delivery wouldn’t occur until the week following. The Washington Post remarks that, “For Amazon, the partnership steps up a fierce battle to make online shopping closer to the instant-buying experience at bricks-and-mortar stores.”
“You can order a backpack for your child on Friday and be packing it for them Sunday night,” said Dave Clark, Amazon’s vice president of worldwide operations and customer service. “We’re excited that now every day is an Amazon delivery day.”
What’s clear is that it sets a new standard in customer service, and it raises the bar to compete in e-commerce in the USA. Businesses planning to enter the USA with an online selling strategy must factor in their ability to offer the level of customer service the American online shopper expects.