Global E-Commerce Tops $1 trillion

E-commerce globally topped US$1 trillion in 2012, according to analyst firm eMarketer.

Online sales in North America grew to a world-leading $365 billion. Despite rapid 14% growth year-on-year, North America is representing a decreasing proportion of the world’s total online sales due to even faster growth in other regions.

Leading that growth are the markets of the Asia-Pacific region, which grew 33% in 2012 to $332 billion, led by booming e-commerce in China. China will soon surpass Japan to become the world’s second-biggest e-commerce market, and at its current rate of growth will soon be challenging for the number one position.

There are already over 900 million online shoppers world-wide, 220 million of them in China, 150 million in the United States and 169 million in Western Europe. Together they spent  $1.298 trillion in 2012.

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