The profile of manuka honey in the USA has leapt this year with tennis star Novak Djokovic’s revelation that he eats two spoonfuls of manuka honey every day, as reported by the Wall Street Journal.
Honey exported to the USA with ExportX will be ideally-placed to capitalise on this market opportunity. It will have immediate national reach and top-quality representation on Amazon and other major online shopping sites.
The use of traditional distribution networks to enter new markets does not always work.”
Happy Valley recognises that the landscape for international sales and exporting has changed, and the use of traditional distribution networks to enter new markets does not always work. The USA was a market previously out of reach for Happy Valley Honey because the costs and barriers to entry were prohibitive.
“In understanding the ExportX business model we were sold on how we could get product to all US consumers in an effective and efficient manner whilst still maintaining the credibility of our brand and information communicated to consumers,” said Mark Harvey, Happy Valley Honey Managing Director. “We are pleased to be on board and we look to develop the profile of our honey and wellbeing products in the US market directly with Paul Grey and his team here in Auckland who have made the process so easy to date.”
Happy Valley’s selection of premium UMF-rated active manuka honeys is supplemented with a range of delicious New Zealand native bush and field honeys including kamahi honey, tawari honey and clover honey, which will be available online in the USA from October.