Intellectual property lawyer Theodore Doucas of law firm Zone IP warns businesses to watch for competitors using their names in Google Adwords online advertising campaigns and has advice about what can be done to stop it.
In a recent article published by Bizbuzz he explains that competitors can advertise on Adwords using your brand name or product name as keyword. They might do this to advertise their products or services to customers who are searching for you.
Although it’s unclear whether or not this is a trademark violation, Google’s policy is to protect people’s trademarks. This means you can apply to Google to stop others using your trademarks in their advertising campaigns.
There are three steps a company should take to protect its brand and name from competitors.”
Doucas recommends three steps a company should take to protect its brand and name from competitors using them in advertising campaigns:
- Register your trade marks in each of your main markets.
- Use Google Alerts to monitor web references that relate to your trade mark.
- If a competitor uses your trade mark in Google’s Adwords, contact Google and provide your trade mark registration details.