It’s not by coincidence that Amazon’s famous Add To Cart button is orange. This infographic from web analytics firm Kiss Metrics explains why.
Orange creates a call to action: subscribe, buy or sell.”
The ideas here can help us think about colour choices based on how the American consumer might perceive them when branding, and designing product packaging, and developing product listings, websites and brand pages. Black for luxury. Purple for beauty. Green for relaxation.
Source: Kiss Metrics