Amazon Now A $60 Billion E-Commerce Powerhouse official logoWorld-wide sales by Amazon in 2012 were up 27% on the previous year, and exceeded US$60 billion for the first time. This rapid growth reinforces Amazon’s position as the world’s biggest online retailer.

It would be a mistake to think of Amazon as being only in the United States. Amazon also sells in Canada, the UK, Germany, France, Spain, Italy, China and Japan, and 43% of sales were made in those countries, $26 billion.

To give an idea of the scale of Amazon’s operations, consider this: Amazon operates 13 warehouse/fulfilment centres in China alone, and another 11 in Japan, totalling something like 550 thousand square metres of floorspace in Asia’s two biggest economies.

In some markets Amazon isn’t the biggest. It is Rakuten that dominates in Japan, and Taobao and Tmall are bigger than Amazon China. Nevertheless Amazon possesses important advantages as it grows its market share in those countries; trust in its brand, access to millions of name brand products, and the ability to provide a consistently high level of service.

World Wide Access sells with Amazon in seven countries, and through other major marketplaces such as Tmall in China.

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