Grassroots Revolution to Drive Growth

Rodney Dickens writes on Interest.co.nz that he sees a silent revolution that will drive New Zealand’s future growth. He cites Nooski traps as an example.

A Rotorua businessman and his Waiheke Island brother-in-law are “living the cliche” after inventing a better rat trap and securing large global export orders. Nooski Trap Systems co-founder David Wells says the company shipped 17,000 of the New Zealand-made traps to Indonesia alone in the past year. They are sold in more than a dozen countries in all, with sales highest in the United States and Australia. Nooski also makes a smaller mouse trap that retails for about $10. A Nooski mouse trap was the first New Zealand-made product sold through Amazon’s Chinese online store.”

World Wide Access is part of Nooski’s success in the USA, and earlier this year Nooski traps were launched in China through the World Wide Access partnership with Amazon.

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