The NZ Sock Co., based in Ashburton in New Zealand’s South Island, will soon be exporting socks to Japan and China with World Wide Access.
Socks may have been made in Ashburton since 1901, and the NZ Sock Co. may have been manufacturing socks for three generations, but the NZ Sock Co. Lifesock is no traditional sock. It is, in my opinion, the best sock in the world.
The Lifesock combines anatomical design with high tech fibres such as SeaCell Active and offers unrivalled comfort and health benefits. How many pairs of socks do you own where each sock is shaped individually for left and right foot?
The high tech SeaCell Active component includes merino wool with cellulose, seaweed and silver. While the merino fibres are insulating the foot, the bioactive SeaCell fibres regulate moisture and hydrate the skin. This combination of complementary fibres maintains moisture balance inside the sock.
The low-compression design of Lifestyle socks means they’re particularly helpful for air travel and for diabetes and arthritis.
Read more about the high-tech Lifestyle Plus sock.
Lifesocks will be available through World Wide Access outlets in Japan and China in coming months.