I’m pleased to announce that we’ve secured Amazon Brand Store status for three New Zealand apparel brands through the World Wide Access-Amazon business relationship.
Amazon brand stores are web pages within Amazon.com’s Clothing Department that feature specific apparel brands. They shine a spotlight on the brand, highlighting it in search results and displaying its logo and brand imagery. The brand’s products are featured in categories such as New Arrivals, Specials and Most Popular. Amazon describes its brand stores as “new experiences dedicated to offering customers a new way to browse and shop their favorite brands.”
Amazon brand stores make for a markedly superior brand presence on Amazon, in contrast to the standard Amazon product listing which competes with hundreds or thousands of similar products to appear in generic product search results.
Major American and international brands have Amazon brand stores as you’d expect; brands such as Kenneth Cole, ESPRIT and Polo Ralph Lauren. New Zealand brands Merino Kids, Nature Baby, and Womama now sit alongside those.
For example, search Amazon.com’s Baby Clothing department for ‘Nature Baby‘ and you’ll see not just the typical grid showing the first few of hundreds of matching products. Displayed above them on the first page will be the the Nature Baby logo and a prominent heading link to ‘Amazon’s Nature Baby Clothing Store’.
Click each thumbnail image to see screenshots of the official Amazon brand stores for these three New Zealand brands.