New Zealand Brand Stores on

Amazon recently launched a new online marketing feature, Amazon Brand Stores.

I’m pleased to announce that we’ve secured Amazon Brand Store status for three New Zealand apparel brands through the World Wide Access-Amazon business relationship.

Amazon brand stores are web pages within’s Clothing Department that feature specific apparel brands. They shine a spotlight on the brand, highlighting it in search results and displaying its logo and brand imagery. The brand’s products are featured in categories such as New Arrivals, Specials and Most Popular. Amazon describes its brand stores as “new experiences dedicated to offering customers a new way to browse and shop their favorite brands.”

Amazon brand stores make for a markedly superior brand presence on Amazon, in contrast to the standard Amazon product listing which competes with hundreds or thousands of similar products to appear in generic product search results.

Major American and international brands have Amazon brand stores as you’d expect; brands such as Kenneth Cole, ESPRIT and Polo Ralph Lauren. New Zealand brands Merino KidsNature Baby, and Womama now sit alongside those.

For example, search’s Baby Clothing department for ‘Nature Baby‘ and you’ll see not just the typical grid showing the first few of hundreds of matching products. Displayed above them on the first page will be the the Nature Baby logo and a prominent heading link to ‘Amazon’s Nature Baby Clothing Store’.

Nature Baby brand store link on Amazon

Click each thumbnail image to see screenshots of the official Amazon brand stores for these three New Zealand brands.


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2 Responses to New Zealand Brand Stores on

  1. Phil Russ 24 March 2012 at 11:22 am #

    Good day there, when do you think you will have more mouse traps in stock ?? Cheers, PHIL..

    • Paul Grey 24 March 2012 at 6:38 pm #

      Thanks for writing. I’m thinking you’re referring to Nooski mouse traps in New Zealand. There are more on the way and we should have them back in stock by the middle of next week for online purchase through
      Paul, World Wide Access.

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