Amazon.com, the world’s biggest on-line retailer, is this week featuring Merino Kids baby sleep bags in the Amazon Gold Box. Regular Amazon shoppers will be familiar with the famous Amazon Gold Box which offers shoppers new deals every day, personalised to their shopping preferences.
Inclusion in an official Amazon promotion is a milestone, recognising what’s been achieved in three years building the Merino Kids brand in the United States.
World Wide Access proudly introduced the Merino Kids Baby Sleep Bag to the United States in 2008, the first merino baby sleep bag available to American parents. From the outset informing American consumers about merino wool as a superior alternative to the more familiar polyesters and cottons has been central to promoting the Merino Kids range. More and more people are appreciating the comfort and safety benefits of merino sleepwear for their children, and now the Gold Box will add even more impetus.