Organic skincare specialist World Organic has joined forces with World Wide Access to export its premium quality organic cosmetics to the United States and United Kingdom. World Organic brands include River Veda and The Organic Skin Co.
“World Wide Access is the partner we need for our organic skincare products to reach customers in the United States and Europe,” said World Organic founder Megan Douglas.
Before choosing the World Wide Access export strategy, World Organic researched the skincare market for several years, including attending international trade shows and meeting with potential distributors. This experience led Megan to a clear conclusion about conventional distribution; “Don’t rush into retail distribution, especially in big markets such as the USA. In regards to the larger markets it’s hard to find the right distribution partner, it’s extremely costly, and it’s difficult to maintain a successful long-distance relationship.”
In the next phase of her market research World Organic turned its attention to selling to overseas customers using the Internet. It looked carefully at web-selling and researched the idea of using fulfilment houses in the United States, but encountered no end of obstacles and logistical barriers. “When I heard about World Wide Access I realised it had connected all the dots and solved the problems that we were struggling with,” Megan explains.
World Organic organic skincare cosmetics will be available to American shoppers in September.