It might be less than 18 months since the November 2009 launch of Real Nappies products in America, but already the USA is overtaking Australia as Real Nappies’ biggest export market.
Real Nappies cloth diapers, designed for practicality and value, are quickly becoming popular amongst the growing proportion of American families choosing reusable diapers over disposables. Monthly sales of Real Nappies products through World Wide Access are up four-fold year-on-year.
“Sales are going so well that one of our biggest challenges has been supplying the increasing demand quickly enough,”, said Real Nappies founder Liz Mole. “I am thrilled we chose World Wide Access to take Real Nappies into America and now the UK.”
These Real Nappies-branded webstores are just part of the picture. To compete at a world-class on-line retail standard and to get Real Nappies in front of customers in places they’re already shopping, World Wide Access employs many other sales channels to promote Real Nappies products in export markets. These include shopping comparison engines, product search databases and product marketplaces. Examples include:
- Google Shopping
- Bing Shopping
Real Nappies are proving a big success in America, and there’s every sign that sales will continue to multiply in the years ahead.