Practical Help For Businesses Entering the U.S. Market

Phil Rogers is an expat Kiwi based on New England who, with his firm Endeavour Advisory, aims to make it easier for New Zealand businesses to enter the United States market. Phil has done it all himself, as a co-founder of New Zealand Bloom which was ranked as a top 100 New Zealand exporter.

Just as World Wide Access enables products to reach American customers on-line quickly and with minimal business risk, Endeavour Advisory helps business establish a U.S. presence on a manageable budget, including practical assistance with important steps such as attending tradeshows and developing a reseller network.

In a recent article published in Unlimited magazine, “Looking Stateside”, Phil puts forward three reasons why 2011 could be the right year for New Zealand companies to enter the U.S. market. “Now could be the time to put US expansion plans on the front burner,” he writes, citing improving economic conditions and opportunities arising from disruptive change in business.

He goes on to make the point that, “Having a featured product with a brand-name web retailer gives…immediate credibility with U.S. consumers.” It’s a good point, and it’s one of the areas that is a strength of the World Wide Access approach to selling in America; our demonstrated ability to get products in front of American on-line shoppers at major shopping sites such as,,, and using our well-established partnership with

The article is on-line at Unlimited. Other articles are published at the Endeavour Advisory website, including Phil’s top tips for getting prepared for the U.S. market.

Phil describes his firm’s offerings as follows:

Endeavour Advisory, with specialist world class experts, provides flexible go-to-market services aimed at turning what was a large fixed cost (usually hiring employees) into a variable cost, and offers:

  • market strategy consulting (monthly fee)
  • outsourced sales (monthly fee)
  • trade show support (per event fee)
  • outsourced in store events / promotions (per event fee)

Commitment is flexible based on specific needs for building and supporting a reseller base. The goal is to help keep costs in line with revenues as the business grows.

New Zealand companies considering how to approach the vast American market, and indeed companies anywhere else in the world, might be well-served to give Endeavour Advisory a call.


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