Real Nappies Is Going To The UK

Real NappiesNew Zealand’s number one reusable nappy company Real Nappies is entering the United Kingdom market with World Wide Access.

Real Nappies has chosen World Wide Access for its UK market entry, building on the success already being achieved in the United States for Real Nappies with the World Wide Access on-line sales model.

“After working successfully with World Wide Access in the U.S., we knew that they were the company we wanted to launch us into the UK,” said Liz Mole, founder of Real Nappies. “They are a great team to work with, and we like their expertise in on-line selling and promotion and the low market entry costs. World Wide Access are definitely our first choice of partner to work with in conquering new markets.”

The Real Nappies range features the Real Nappies Birth To Potty Pack which includes everything new parents need in the way of reusable cloth nappies and accessories, all in one box. Real Nappies also offer Essentials Packs and Top-Up Packs for each age and stage, and the Real Nappies Bioliner nappy liners which are very popular with parents for their strength and softness.

In the UK the environmental benefits of reusable nappies are well-understood and their use is encouraged nationwide, particularly by local councils which offer financial incentives to parents through schemes such as Real Nappies For London. New Zealand’s Real Nappies-brand reusable nappies will qualify for this and similar schemes throughout the UK.

World Wide Access will export Real Nappies cloth nappy products to the UK, store them in its UK warehouses, sell them on-line through its various UK sales channels and manage order fulfilment and customer service with its automated on-line sales systems. In the United States, Real Nappies products are available for on-line purchase at

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