Despite overall flat retail sector sales, July e-commerce spending in the United States rose 10.9% compared to July 2009, MasterCard Advisors reported this week.
This growth in on-line retail is corroborated by Internet analyst firm comScore, which released statistics showing that second-quarter retail e-commerce spending increased 9 percent over the second quarter in 2009, saying, “This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.”
Together these reports confirm an important trend for companies selling overseas with World Wide Access; not only is the scale of on-line retail in the United States vast compared to most other countries, it is also increasing as a proportion of the total retail sector. In-market on-line retail is the best way to reach consumers all across America quickly.
E-commerce in the United States is estimated by many analysts at between 5 and 7 percent of the US$3.7 trillion retail sector; the U.S. Census Bureau recently reported e-commerce at US$148 billion annually, or 4% of all retail sales.
By comparison, e-commerce within Australia is just three percent of the retail sector according to a July 2010 report by analyst firm Frost & Sullivan, and we estimate e-commerce in New Zealand to be less than 1% of all retail sales.