Paul asked me to write a bit for his blog. And I’m really pleased to do so.
What he’s created with World Wide Access is so needed. There are so many excellent companies throughout New Zealand who have poured their hearts and souls into their businesses.
And there seems to me to be two big things that stand in the way of their success.
One of those is capital in this country and that’s a long story that I won’t start on here. But even that has relatively simple answers.
And then there’s marketing and distribution in a highly competitive world where we usually don’t understand the nuances and methods of the local economies overseas. Its hard even to begin to know what’s going to work and what’s a waste of money…
I met Paul at Foo Camp, which is in itself a slightly otherworldly experience. One of the noticeable things about Paul is that his face makes a natural smile, and he started to tell some of us (who were drinking coffee instead of attending another session, cos our heads were full !) about what he was doing . He knew a lot about how to sell New Zealand products in America. Usually Kiwis would be reticent about that, and despite his years living in the USA, Paul has retained some of that. But the enormity of the opportunity and the massive movements in on-line retailing that we knew very little of, and just the sheer scale of the opportunity for NZ products was compelling. And the fact that he’d found a way to get through all that was pretty exciting. I watched as he showed me on-line sales happening in real time while he drank his coffee.
It was pretty compelling, and there were two other Christchurch people there so Paul stood no chance of avoiding our city. He was down here the following week seeing at least half a dozen companies that we thought would benefit…
That was in February, and its great to see that already two Canterbury manufacturers are on board with World Wide Access and getting their products in front of on-line customers overseas.