Adwords Quiz Question

Here are two Internet search advertisements running head-to-head. One of these ads is clicked three times more frequently than the other.

A B
Best Value Diaper Covers Best Value Diaper Covers
Save 50% on Diaper Cover Six-Packs, Super Special 6 for $36, Save 50%
Quality 3-Layer Diaper Covers. Quality Waterproof Diaper Covers.
RealNappiesUSA.com RealNappiesUSA.com

Your question: Which is which, and why?

Answer next week.

This question is drawn from analysis of a Google Adwords campaign launched at the beginning of June to promote a Real Nappies product newly introduced to the American market. I posed the question to our on-line marketers as a fun quiz and the discussion it prompted has contributed to our latest round of campaign refinements.

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