Adwords Quiz Question

Here are two Internet search advertisements running head-to-head. One of these ads is clicked three times more frequently than the other.

Best Value Diaper Covers Best Value Diaper Covers
Save 50% on Diaper Cover Six-Packs, Super Special 6 for $36, Save 50%
Quality 3-Layer Diaper Covers. Quality Waterproof Diaper Covers.

Your question: Which is which, and why?

Answer next week.

This question is drawn from analysis of a Google Adwords campaign launched at the beginning of June to promote a Real Nappies product newly introduced to the American market. I posed the question to our on-line marketers as a fun quiz and the discussion it prompted has contributed to our latest round of campaign refinements.


No comments yet.

Please add your comments.