Press Release : World’s First Merino Baby Swaddle Now Available at

Portsmouth, NH – September 17, 2008 – today announced the availability of the world’s first merino baby swaddle, the Cocooi™ Babywrap from Merino Kids of New Zealand, which earlier this year was awarded the Seal of Outstanding Design Quality in the esteemed International Forum Product Design Awards.

Crafted entirely from New Zealand’s finest pure merino wool, the award-winning Cocooi Babywrap is 100% natural, cuddly-soft and allergy-safe. It offers advantages over traditional square swaddling blankets which can come undone or, worse, cover a baby’s face, and its patented diagonal-winged design fits all newborn babies perfectly without employing harsh velcro, fasteners or constricting arm restraints.

Designer Amie Nilsson, founder of Merino Kids, said: “Swaddling is an age-old practice proven to help babies settle and sleep longer. Some parents may have been put off swaddling if they’ve encountered straitjacket-style swaddles that pin their baby’s arms, but they will love our Cocooi Babywrap which provides the perfect balance of familiar snugness and freedom to move.”

Merino fabric’s natural elasticity wraps a newborn baby snugly and safely without compromising the baby’s freedom to move their arms and legs naturally for early brain development.

Merino fabric, importantly, has the remarkable ability to regulate a newborn baby’s body temperature and reduce their risk of overheating. This makes the Cocooi Babywrap the ideal sleeping environment for a newborn baby in any season.

The Merino Kids Cocooi Babywrap baby swaddler can now be purchased on-line at

About is the official supplier of award-winning baby swaddles and baby sleeping bags from Merino Kids of New Zealand. has teamed with to offer these world-best baby products on-line to families across the United States. For more information, visit

For media inquiries, please contact Sally Grey

Download original press release (PDF).

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